RBS tools

It is one thing to tell leaders that the viability of their businesses will increase if they manage to find ideas that break with the norms of the trade, but quite another to find the exact ideas that have the potential to accomplish this.

Throughout this book, a systematic, methodical process uses examples and concrete tools to show how rule breaking is done. Step one: make an effective diagnosis of the sector and its most important characteristics. Step two: look for goal-oriented inspiration and gather fresh ideas. Finally, step three: choose and construct a holistic rule breaking business method.

The idea behind this process is to get companies to break with habitual thinking, and to do so in such a structured and simple way that it truly becomes possible to arrive at viable strategies that have not been seen before in the field and that will thus allow the particular company to distinguish itself within the market.