Rule Breaking Strategy®
Same Game – New Rules
Success need not be a question of fighting the competition in the usual way or inventing a new market. For by far the greatest number of businesses, it pays more to develop new rules within the industry where they already operate. Rule-Breaking Strategy is about how your business can win a new, better position in the industry by challenging – perhaps even breaking – the unwritten rules.
Learn from Others
For businesses like 727 Communication, Zipcar, Skype, Triumph, Ryanair and Louis Nielsen/Specsavers, this method has succeeded. They could see the virtue of turning things upside down and doing something completely unexpected. Each one, with their own winning strategy, rebelled against the unwritten rules characteristic of their sector and turned the market to their advantage.
The book is dedicated to businesses that seek growth
– and have the courage to stand apart.